One, two, three, Mickey, Donald, my application and I sing Disneyland Paris instead of Douchka. Launched in late 2010, the dedicated application to the amusement park, currently running iOS and Android, has exceeded one million downloads. The opportunity to Disneyland to discuss his plans for improving its implementation.
For now only downloadable from the App Store iOS (launched in November 2010) and the Google Android Play (2011), Disneyland Paris has surpassed 1.2 million downloads. The application allows visitors to view real-time wait times for each attraction, or contact the booking service restaurants. On average, 10,000 people use these two variations each day, a quarter directly from Marne-la-Vallee, whether French or English version of the application. On an average 15 million visitors per year, or about 40,000 per day, the ratio fully meets the Disney team, which recorded 90,000 downloads in March last and does not stop there.
Disneyland Paris
Enrich the mobile experience
Improved mobile experience, certainly, but not for all. If the Microsoft case is under consideration, Disneyland Paris has not planned for now, to adapt its application to Windows Phone Marketplace dedicated to 7.5, or the upcoming Windows Phone 8. For WiFi in queues or restaurants, it is the same: hard to set up given the crowd in the park, it is not yet quite close to arriving in the park Ile. The NFC either, which is still preferred the more traditional QR Codes.
Disneyland Paris
On the agenda, other new still in testing but that will join the list of application features Disneyland Paris in 2013. Among them include the sending of promotional offers visitors valuable in restaurants or shops, or even fastpass. A project that will easily follow the paths of the privileged visitors, but also encourage them to move to other areas of the park. Also in the application, Disneyland is considering the sale of digital products, such as tape-original performances attended by its visitors. The integration of check-in and likes on Facebook is also planned, while the team does not rule out a partnership with another major geolocation, Foursquare. Become Mayor of Space Mountain, we say yes! Also in the park, it should be possible to consult in real time the presence of Disney characters in the aisles of different worlds, to find them easily - a service qu'apprécieront children as their parents.
Continue on the draft Marne-la-Vallee, this time useful inside and outside of the site with embedded video at 360 ° to discover the attractions of the park. Upstream visits, it should also be possible to reserve tickets to the parks or trips directly from the two variants of the mobile application.
Many projects to Disneyland Paris for the coming months, although it should be borne in mind that some, if they do not meet the expected success in tests, will be abandoned later. Meanwhile, you can find the current version of the application for Disneyland Paris iOS and Android, both free.
To end on a note of reverie, know that Disneyland Paris will open a new shop in the Disney Village on July 12. Called World of Disney, it will spread over 1400 m2 and is revealed in video:
